The 3Doodler brand needed a refresh to build upon its humble Kickstarter beginnings and solidify its position as the go-to 3D pen for everyone.
I reimagined the visual brand identity to embrace simplicity, encouraging the creation of straightforward, imaginative 3D doodles. Our goal was to move beyond the 'that's beautiful, but I'm not artistic' mindset towards an empowering 'I can do that' attitude. This design philosophy guided the development of our vision for the TV commercial, packaging, and online journey, ensuring a consistently positive user experience.
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